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World’s richest football clubs 2020: Barcelona replace Real Madrid at top of Deloitte Football Money League as Manchester United are left behind

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Barcelona
have overtaken Real Madrid to become the world’s richest football club,
according to Deloitte’s Football Money League.

The Spanish
champions saw revenue soar to €840.8m (£741.1m) last year – a record figure for
any team and almost 10 per cent more than domestic rivals Real Madrid.

Manchester
United remain the highest placed English club in the annual ranking, which is
based on revenue and published today.

United
recorded income of €711.5m (£627.1m) for 2018-19 but may soon find their status
as the Premier League’s financial powerhouse under threat from Manchester City
and Liverpool, says Deloitte.

Bayern
Munich and Paris Saint-Germain complete the Football Money League top five,
with City, Liverpool, Tottenham Hotspur and Chelsea the other English teams in
the top 10.

Spurs are
now London’s richest club after they enjoyed major revenue growth due to a run
to the Champions League final and their move to the state-of-the-art Tottenham
Hotspur Stadium.

Local rivals
Arsenal dropped out of the top 10 as their continued absence from European club
football’s elite competition saw income stagnate.

How
Barcelona became the world’s richest club

Barcelona’s
ascent to the top of the rich list came as they won the Spanish title for an
eighth time in 11 years and reached the semi-finals of the Champions League.

Their €150m
surge in revenue was rooted in off-field activity, however, and the club’s
decision to bring merchandising and licensing operations in-house instead of
farming them out to third parties.

This affords
Barca greater control of how its products are sold and allows them to report
associated income on a gross rather than net basis.

While not
suitable a strategy for all clubs, rivals may take note.

“Bringing
operations in-house was probably the biggest impact on their commercial
revenue, which increased by 19 per cent to €383.5m,” Izzy Wray of Deloitte’s
Sports Business Group told City A.M.

“Other clubs
will see those big numbers and may look to do an analysis of their own
commercial structures to see whether it would make sense to bring operations
in-house as well.”

The Catalan
club are the first to record revenue of more than €800m and and their
commercial revenue alone was greater than the total income of any club outside
the top 11 on Deloitte’s list.

Why
commercial income is key for biggest clubs

Elite
football continues to prove robust, with the aggregate revenue of the 20
richest clubs swelling 11 per cent year-on-year to €9.3bn (£8.2bn).

That growth
was driven in part by a new cycle of broadcast contracts for European
competitions, meaning bigger payouts for those taking part and enjoying success
in the Champions League.

Commercial
income is continuing to grow in significance as a differentiator among the
biggest clubs, however, with growth in the value of broadcast rights showing
signs of slowing.

Paris
Saint-Germain overtook Manchester City after they banked the second highest
commercial income in football history – €363.4m (£320.3m) – thanks to five new
sponsors and six renewals with existing partners.

Juventus,
meanwhile, re-entered the top 10 of Deloitte’s ranking on the back of signing
Cristiano Ronaldo.

The Portugal
superstar, who boasts more Instagram followers than Barcelona and Real Madrid
combined, helped Juve achieve commercial growth through greater brand
visibility and improved merchandise sales.

The Premier
League’s financial supremacy is underlined by the presence of eight of its
clubs in the top 20 of the Football Money League.

West Ham and
Everton, 18th and 19th respectively, are the only teams on the list despite not
qualifying for European competition – again, due to the value of domestic
broadcast rights in England.

Italy have four teams in the top 20, with Inter Milan, Roma and Napoli also present, Spain and Germany have three apiece, and France two.

source: cityam.com

The post World’s richest football clubs 2020: Barcelona replace Real Madrid at top of Deloitte Football Money League as Manchester United are left behind appeared first on maltawinds.com.

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