Robbie Williams has been unveiled as a new global ambassador for WW, formerly known as Weight Watchers.
The singer and X Factor judge will appear alongside Oprah Winfrey in the company’s new For Every Body campaign.
Williams will share his ‘wellness journey’ on social media in a bid to encourage others to share their own reasons for getting healthier in 2019.
The campaign, which will launch globally on December 26, is designed to encourage others to share their own reasons for getting healthier next year.
Robbie said: ‘WW is the first programme that truly feels like it fits with my life.
‘After my back injury last year, I definitely let my healthy habits slip and I felt as though I let myself and my family down.
‘I can’t keep trying the same things and hoping for a different outcome.
‘I trust the history of behaviour science that WW has, and I’m proud to be a new ambassador.
‘Hopefully, others will benefit from my experience.’
The former Take That singer,44, whose hits include Angels, Millennium and Rock DJ, has previously opened up about his own weight struggle.
His 2013 album Swings Both Ways referenced this as Robbie poked fun at himself with song No One Likes A Fat Pop Star.
WW rebranded from Weight Watchers in September, removing Weight from its name to put the focus on health as a whole rather than just weightloss.
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