Instagram is celebrating after reaching a major new milestone.
One billion of us now use the site every month.
The photo-sharing app joins the likes of Facebook, Google Chrome, WhatsApp and YouTube with user figures in excess of one billion.
In comparison, Facebook has around 2.2 billion monthly active users and Snapchat has about 100 million monthly active users.
Instagram has proved to be incredibly popular in the Maltese Islands with almost 4.5 million photos tagged ‘#Malta’, and around 621,000 images tagged ‘#Gozo’.
‘#Comino’ is tagged 183,000 times, while around 420,300 pictures feature the hashtag ‘#Valletta’.
‘#Mdina’ is tagged 145,000 times and ‘#Sliema’ features on 172,500 images.
The Facebook-owned app’s rapid growth shows no signs of slowing, as it revealed plans to expand into long-form videos.
It unveiled a new video service where you can post content up to an hour in length.
IGTV will allow you to create content longer than the current maximum 60-second clip limit.
It will be available as a standalone app as well as a feature within the main Instagram app.
IGTV will feature content from Instagram stars including Selena Gomez, Kim Kardashian and Kylie Jenner.
The announcement appears to be an attempt to rival the likes of YouTube.
Instagram chief executive Kevin Systrom said: ‘IGTV is different.
‘First, it’s built for how you actually use your phone, so videos are full screen and vertical.
‘Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.
‘We’ve made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app.’
Instagram said the new service will be available worldwide within weeks.
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